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Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
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  • More
    • Home
    • FOR ORGANISATIONS
      • BECOMING CHANGE READY
      • TRANSFORMATION LEADERSHIP
      • EXECUTIVE COACHING
    • GET CERTIFIED
      • PCM PRACTITIONER CERT.
      • PCM COACHING CERT.
      • SSW CERTIFIED INSTRUCTORS
      • AMBASSADORS FOR CHANGE
    • THE MODEL
      • THE PCM MODEL
      • FAQ
    • WHO WE ARE
      • ABOUT
      • MEDIA
    • RESOURCES
      • Our FREE APP
      • CUSTOMER REVIEWS
      • Terms and Conditions
      • PCM LEARNING ACADEMY

  • Home
  • FOR ORGANISATIONS
    • BECOMING CHANGE READY
    • TRANSFORMATION LEADERSHIP
    • EXECUTIVE COACHING
  • GET CERTIFIED
    • PCM PRACTITIONER CERT.
    • PCM COACHING CERT.
    • SSW CERTIFIED INSTRUCTORS
    • AMBASSADORS FOR CHANGE
  • THE MODEL
    • THE PCM MODEL
    • FAQ
  • WHO WE ARE
    • ABOUT
    • MEDIA
  • RESOURCES
    • Our FREE APP
    • CUSTOMER REVIEWS
    • Terms and Conditions
    • PCM LEARNING ACADEMY

Publications / MEDIA / News / FAQ

As Seen in Forbes
Dr. Grant Van Ulbrich
Founder Scared So What Ltd
Personal Change Management

PRINT NEWS & ACADEMIA

PRINT NEWS & ACADEMIA

PRINT NEWS & ACADEMIA

From academic publications to news and journal articles, explore the research and media here on SCARED SO WHAT, featuring Dr. Grant, our founder, and insights into the Change Management Model, along with details about being PCM Certified.

TEDx speaker Dr. Grant Van Ulbrich with 2M views on managing change.

TALKS AND SHOWS

PRINT NEWS & ACADEMIA

PRINT NEWS & ACADEMIA

Join Dr. Grant in his TEDx talk, which boasts over 1 million views and continues to grow, along with other podcasts, shows, and talks where he discusses the Change Management Model and shares insights as a PCM Certified professional.

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PRESS CENTRE

PRINT NEWS & ACADEMIA

PRESS CENTRE

Stay informed about crucial updates from SCARED SO WHAT CEO and Managing Director Mr. Claudio Martinez, who is well-versed in the Change Management Model and PCM Certified.

Click above to see media, talks, endorsements, publications.

As Seen In Forbes
#Asseenin
#forbes
Dr Grant Van Ulbrich
As seen in The Oxford Review
Fully endorsed
Dr. Grant Van Ulbrich
Featured Author with Kogan Page Publications
As Seen in Your Business
Dr Grant Van Ulbrich
Scared So What
As seen in Business Insider
Dr Grant Van Ulbrich
Scared So What
As Seen in Microsoft News
Dr Grant Van Ulbrich
Scared So What
As Seen in USA WIRE
Dr Grant Van Ulbrich
Scared So What
Endorsed by The Oxford Review
Certified by CPD
Certified by ITOL
As Seen in TEDX
Dr Grant Van Ulbrich
Scared So What
As Seen in The Guardian
Dr Grant Van Ulbrich
Scared So What
Featured Author with Routledge
Dr Grant Van Ulbrich
Scared So What
As Seen in Business Today
Dr Grant Van Ulbrich
Scared So What
Endorsed by The Oxford Review
Certified by CPD
Certified by ITOL
  • As Seen in Business Today
Dr Grant Van Ulbrich
Scared So What
  • Endorsed by The Oxford Review
Certified by CPD
Certified by ITOL
  • As Seen In Forbes
#Asseenin
#forbes
Dr Grant Van Ulbrich
  • As seen in The Oxford Review
Fully endorsed
Dr. Grant Van Ulbrich
  • Featured Author with Kogan Page Publications
  • As Seen in Your Business
Dr Grant Van Ulbrich
Scared So What
  • As seen in Business Insider
Dr Grant Van Ulbrich
Scared So What
  • As Seen in Microsoft News
Dr Grant Van Ulbrich
Scared So What
  • As Seen in USA WIRE
Dr Grant Van Ulbrich
Scared So What
  • Endorsed by The Oxford Review
Certified by CPD
Certified by ITOL
  • As Seen in TEDX
Dr Grant Van Ulbrich
Scared So What
  • As Seen in The Guardian
Dr Grant Van Ulbrich
Scared So What
  • Featured Author with Routledge
Dr Grant Van Ulbrich
Scared So What
  • As Seen in Business Today
Dr Grant Van Ulbrich
Scared So What
  • Endorsed by The Oxford Review
Certified by CPD
Certified by ITOL
  • As Seen In Forbes
#Asseenin
#forbes
Dr Grant Van Ulbrich
The Scared So What Personal Change Model

THE SSW MODEL

Watch our short videos here to learn more about the SCARED SO WHAT model and how you can implement this Change Management Model right now for yourself. Plus, discover how to become PCM Certified!

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FAQs

We have compiled important Frequently Asked Questions that we’ve received from many users, which can provide you with excellent help as well, especially in relation to the Change Management Model and becoming PCM Certified.

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MEDIA LIBRARY

MEDIA LIBRARY

Reserved for our media partners and our PCM Certified Instructors, we offer a media library featuring the official SSW assets, including resources related to the Change Management Model. Don't have access? Contact us and we'll work with you to resolve that.

Personal Change Management for Business Transformation

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Copyright © 2026 The PCM Company is a SCARED SO WHAT Ltd Enterprise | Personal Change Management - All Rights Reserved.  Personal Change Management (PCM) is a defined discipline founded by Dr Grant Van Ulbrich that focuses on how individuals experience, interpret, and adopt change.  Companies House 13896919  VAT GB 488859307

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