Dr Grant Van Ulbrich, Founder & Chairman
The pioneer behind Personal Change Management (PCM) and Scared So What®: DR GRANT VAN ULBRICH
Dr Grant's work addresses the core reason transformation fails: change is managed organisationally but experienced personally. Through Personal Change Management & PCM Assurance™ using the Scared So What methodology, he focuses on how individuals interpret, emotionally process, and ultimately adopt change. This is the missing link between strategy and sustained outcomes.
He is the originator of the SCARED SO WHAT® PCM framework, a structured model that makes personal change visible, measurable, and actionable. The framework is operationalised through Scared So What PRO, the digital platform used to support individual change adoption and provide leaders with live insight into how change is experienced across organisations.
Dr Grant is a 20+ year veteran in the hospitality and cruise industry, leading sales transformation, and championing revenues in excess of $1B across UK, EMEA, MENA, APAC, LACAR markets. His work bridges academic research, leadership practice, and real-world deployment, with applications across public and private sector transformation, digital adoption, leadership development, and organisational resilience. A US Navy veteran, TEDx speaker, executive coach, Dr Grant resides in central London continuing to advance Personal Change Management (PCM) globally.
Gary Butters, CEO
The leader taking Personal Change Management (PCM) into its next chapter: GARY BUTTERS
Gary's career has been built on one belief: transformation succeeds or fails on the people expected to carry it forward. As CEO of The PCM Company, he leads the growth of Personal Change Management & PCM Assurance™ as a category, bringing the SCARED SO WHAT® methodology to organisations that need change to land with their people, not just on paper.
Gary brings more than 30 years of commercial and executive leadership, delivering profitable revenue growth through business transformation. Most recently he was CEO of Mobica through its sale to Cognizant, having first joined as Chief Revenue Officer. Before that he was Chief Revenue Officer for Thoughtworks UK ahead of its IPO, and Vice President for Europe at Ciklum through its founder sale to private equity. He has held senior leadership roles at Dell, Fujitsu, BT, Insight and Colt, leading sales, marketing and customer success teams of up to 500 people with P&L responsibility from €100m to over €1bn.
Working alongside private equity firms on more than 15 business transformations, mergers, acquisitions and exits, Gary has always championed the individual. Deals are measured in numbers, but he knows every transition lives or dies with its people. When he discovered SCARED SO WHAT, he saw PCM as the missing gap between adoption and engagement, and made a personal investment in The PCM Company to help establish the category. Based in London, Gary works alongside Founder and Chairman Dr Grant Van Ulbrich to accelerate the company's growth and advance PCM globally.
About The PCM Company
Supported by The PhD Professionals Network
About The PCM Company
The PCM Company t/a SCARED SO WHAT Ltd offers a unique approach on personal (PCM) and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.
Global change experts and research shows that organisational change h
The PCM Company t/a SCARED SO WHAT Ltd offers a unique approach on personal (PCM) and organisational (OCM) change management. Our uniqueness is that while most organisational change management focuses on the organisation, we focus on the individual AND the organisation.
Global change experts and research shows that organisational change has a high propensity towards failure. And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change. That's where we succeed by bridging the gap between the organisation and the people who are intrinsically involved in the change.
We also excel in the foundations of Transformational Leadership. Dr Grant's doctoral journey allowed him to explore this fascinating area and he also created the TRI2LEAD leadership model that champions leaders in the areas of Entrepreneurship, Transformational Leadership, and Narrative Hermenuetics. Pulling all of this together, SSW LTD features a pioneering Transformational Leadership workshop to establish the base fundamentals for any organisation.
Coaching is a critical feature of both managing change and transforming leaders. As such, we've empowered the change models to facilitate coaches to transform in the areas of change and leadership. Dr. Grant's exeriences in global hospitality leadership also make him a coveted executive coach and he offers this service.
Our pioneering technology for Personal Change Management features the free standard app for individuals & educational institutions to download and use.
The SSW PRO App program comes in mobile, desktop, and includes the first ever LIVE INSTANT change insights for leadership to be able to see their change culture as it is happening. SSW PRO is licensable for business and organisations.
The PCM Company t/a SCARED SO WHAT LTD is a Companies House registered corporation within the United Kingdom. Company number: 13896919 Vat: GB488859307
For true change transformation and adoption, organisational change management should include the individual's own needs and consideration of personal change. You can do this by incorporating the SCARED SO WHAT methodology, app, and framework alongside the organisational change process. If you would like to include this model, the app, and the educational platform within your organisation, contact us today.
ESG & Social Change
Supported by The PhD Professionals Network
About The PCM Company
ESG has two important things in common: PEOPLE and CHANGE.
People have not been taught how to manage personal change for themselves nor others. There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies. To impact our Environment we must change. To im
ESG has two important things in common: PEOPLE and CHANGE.
People have not been taught how to manage personal change for themselves nor others. There has not been a Personal Change Management process taught in schools, universities, churches, communities, or even in our working societies. To impact our Environment we must change. To impact our societies we must change. To create and enforce governance we must change. But how?
People within Social and SOCIETY at large must learn how to manage personal change for themselves if they are to impact change for others. This is a critical and cognitive skillset that we must teach, champion, and embed within all communities. People must learn to manage change if they are to impact and sustain change.
We urge all organisations and societies to implement Personal Change Management into the Social aspect of ESG. Doing this gives us a greater opportunity to foster change once we understand how to manage it for ourselves.
SSW's Social Responsiblity is to teach people how to manage personal change for themselves and others. As such, our committment is to make the model and the 1st generation app FREE for schools, universities, and educational bodies. Click below to download our social committment offering.
Supported by The PhD Professionals Network
Supported by The PhD Professionals Network
Supported by The PhD Professionals Network
The PCM Company and the SCARED SO WHAT program is also supported by the PhD Professionals Network. This is a network of practicing academics working to transform industry and are also advisors, confidants, and avid practitioner-academic leaders that champion and support the program and the business. To learn more about the other gents, please have a view of the PhD Professionals website.
