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Managing Personal Change with the SCARED-SO WHAT model
Managing Personal Change with the SCARED-SO WHAT model
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    • BECOMING CHANGE READY
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  • GET CERTIFIED
    • PCM INSTRUCTOR CERT.
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    • THE PCM MODEL
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  • More
    • Home
    • FOR ORGANISATIONS
      • BECOMING CHANGE READY
      • COST OF FAILED CHANGE
      • TRANSFORMATION LEADERSHIP
      • EXECUTIVE COACHING
    • GET CERTIFIED
      • PCM INSTRUCTOR CERT.
      • PCM COACHING CERT.
      • SSW CERTIFIED INSTRUCTORS
      • AMBASSADORS FOR CHANGE
    • THE MODEL
      • THE PCM MODEL
      • FAQ
    • WHO WE ARE
      • ABOUT
      • MEDIA
    • RESOURCES
      • CUSTOMER REVIEWS
      • Terms and Conditions
      • SSW LEARNING ACADEMY
  • Home
  • FOR ORGANISATIONS
    • BECOMING CHANGE READY
    • COST OF FAILED CHANGE
    • TRANSFORMATION LEADERSHIP
    • EXECUTIVE COACHING
  • GET CERTIFIED
    • PCM INSTRUCTOR CERT.
    • PCM COACHING CERT.
    • SSW CERTIFIED INSTRUCTORS
    • AMBASSADORS FOR CHANGE
  • THE MODEL
    • THE PCM MODEL
    • FAQ
  • WHO WE ARE
    • ABOUT
    • MEDIA
  • RESOURCES
    • CUSTOMER REVIEWS
    • Terms and Conditions
    • SSW LEARNING ACADEMY
Dr Grant Van Ulbrich and The PCM Company team representing Personal Change Management

Change fails when it ignores people inside it.

Change fails when it ignores people inside it.Change fails when it ignores people inside it.Change fails when it ignores people inside it.

The world's first Personal Change Management company, equipping organisations with the model and tech to make change stick.

Book a consultation

Poor adoption. Low engagement. Change fatigue. Absenteeism. Lost productivity. Slow to market. These aren't merely people problems. They're the cost of change nobody is managing.


Dr Grant Van Ulbrich

The discipline: What is personal change management?

Current change frameworks address the processes of change. None of them address what sits inside the individual: their feelings, perceptions, and understanding that determine whether change actually lands. 


PCM is the first dedicated & active methodology designed to equip individuals for change. Not processes. Not organisations. People. It sits alongside your existing framework and completes the picture.

start your journey here

FOR ORGANISATIONS / GOV'T / EDUCATION

FOR PRACTITIONERS / LEADERS / COACHES

FOR PRACTITIONERS / LEADERS / COACHES

Personal Change Management for Organisations.

You need your people to be CHANGE READY. Not just your processes. 


We bring the Scared So What PCM model, the PRO APP Suite and PCM Assurance into your organisation.  It works in partnership with your existing change management functions as the foundational layer.  Change stops being something that happens to people and starts being something they can actually manage and participate in.

FOR PRACTITIONERS / LEADERS / COACHES

FOR PRACTITIONERS / LEADERS / COACHES

FOR PRACTITIONERS / LEADERS / COACHES

Personal Change Management for Practitioners, leaders, coaches.

You work in HR, change management, coaching, and or general leadership. Now add the piece every framework is missing.

Every organisational change framework addresses the process of change. None of them address the personal feelings, perceptions, understanding, or lack there of that sits inside the individual. SSW PCM was built to sit alongside those frameworks and complete the picture. Certified by CPD, ITOL, and endorsed by The Oxford Review.

The Framework: The first Change Model Built exclusively for the individual

Two phases. One Transformation.

SCARED maps the emotional reality in action. SO WHAT builds the action plan. 

Phase One - SCARED

Phase Two - SO WHAT

Phase Two - SO WHAT

Personal Change Management by SCARED SO WHAT® showing the SCARED wheel - step 1 of Scared So What.

SCARED: Maps the emotional and behavioural reality of change. An active model designed to guide individuals into critical self-reflection about their own feelings and perceptions. Not yours.  Not "What's In It For Them". Their experience.

Phase Two - SO WHAT

Phase Two - SO WHAT

Phase Two - SO WHAT

Personal Change Management by SCARED SO WHAT® showing the SO WHAT wheel. Step 2 of Scared So What

SO WHAT: Provides the framework for individuals to build their own plan - whenever - wherever, they want. What they can do, what they will do, to support the change for themselves. Ownership replaces resistance.

Certified and endorsed

CPD The Certification Service has officially certified PCM's Scared So What methodology, curriculum and programmes.

The Oxford Review at Oxford University has officially endorsed PCM's Scared So What methodology, curriculum and programmes.

The Institute of Training and Occupational Learning (ITOL)  has officially certified PCM's Scared So What methodology, curriculum and programmes and fully accredited them as a certified center for academic learning and delivery.

Four ways to bring PCM into your world

PERSONAL CHANGE MANAGEMENT with Scared So What to BECOMING CHANGE READY

PERSONAL CHANGE MANAGEMENT (PCM)

PERSONAL CHANGE MANAGEMENT (PCM)

PERSONAL CHANGE MANAGEMENT (PCM)

Bring the PCM SSW model, PRO APP Suite, and PCM Assurance into your organisation as the foundational layer.

Learn More
PERSONAL CHANGE MANAGEMENT with Scared So What links to Get Certified

PCM CERTIFICATION

PERSONAL CHANGE MANAGEMENT (PCM)

PERSONAL CHANGE MANAGEMENT (PCM)

Become a Certified PCM Instructor or Coach. Built for HR, Change Management, Coaching, and Leadership professionals.

Get Certified
PERSONAL CHANGE MANAGEMENT PRO APP Suite with Scared So What links to Becoming Change ready

PCM TECHNOLOGY

PERSONAL CHANGE MANAGEMENT (PCM)

TRANSFORMATIONAL LEADERSHIP

Live data insights into your change culture through the PRO APP Suite. No more surveys. Manage change in real time.

Explore TEch
PERSONAL CHANGE MANAGEMENT for Transformational leadership

TRANSFORMATIONAL LEADERSHIP

PERSONAL CHANGE MANAGEMENT (PCM)

TRANSFORMATIONAL LEADERSHIP

Bespoke two-day workshops immersing leaders in transactional & transformational leadership foundations.

Learn More

Trusted by global organisations & leaders

Radisson Blue Hotels using PCM
Andermatt Swiss Alps using PCM
The Chedi Hotels using PCM
Orascom Hotels Management using PCM
Royal Mail using PCM
Parcelforce Worldwide using PCM
City of London Police using PCM
Royal Berkshire Fire and Rescue Service using PCM
Access Cruise using PCM
Actus Group Consulting UK using PCM
CRO Connected endorsing and using PCM
Middlesex University where PCM and Scared So What was developed in pracademia.
Cranfield University where PCM and Scared So What's creator was given a fellowship
AVIOIO GROUP using and endorsing PCM
UGO COACH using PCM and Scared So What for global coaching
JPC Creative Agency using PCM
Consalia Sales Business School where PCM and Scared So What was created with Middlesex University
Supero using and endorsing PCM in sales transformation
  • Consalia Sales Business School where PCM and Scared So What was created with Middlesex University
  • Supero using and endorsing PCM in sales transformation
  • Radisson Blue Hotels using PCM
  • Andermatt Swiss Alps using PCM
  • The Chedi Hotels using PCM
  • Orascom Hotels Management using PCM
  • Royal Mail using PCM
  • Parcelforce Worldwide using PCM
  • City of London Police using PCM
  • Royal Berkshire Fire and Rescue Service using PCM
  • Access Cruise using PCM
  • Actus Group Consulting UK using PCM
  • CRO Connected endorsing and using PCM
  • Middlesex University where PCM and Scared So What was developed in pracademia.
  • Cranfield University where PCM and Scared So What's creator was given a fellowship
  • AVIOIO GROUP using and endorsing PCM
  • UGO COACH using PCM and Scared So What for global coaching
  • JPC Creative Agency using PCM
  • Consalia Sales Business School where PCM and Scared So What was created with Middlesex University
  • Supero using and endorsing PCM in sales transformation
  • Radisson Blue Hotels using PCM
  • Andermatt Swiss Alps using PCM

Ready to make change actually stick?

Talk to us about bringing PCM into your organisation, or take the first step toward certification.

Book a free consultation

Copyright © 2026 The PCM Company is a SCARED SO WHAT Ltd Enterprise | Personal Change Management - All Rights Reserved.  Personal Change Management (PCM) is a defined discipline founded by Dr Grant Van Ulbrich that focuses on how individuals experience, interpret, and adopt change.  Companies House 13896919  VAT GB 488859307

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